PEOPLE
Senior growth architects on small teams
TECHNOLOGY
The latest frontier AI, engineered into one operating model
STRATEGY
Every channel run as one system
SCOREBOARD
New customers, incremental revenue, being chosen
OUR STORY
How we got here.
2012
We built our first agency during the last big shift.
In 2012, we started Metric Theory in a one-bedroom apartment, just as search and social advertising were taking over marketing. Eight years later it was one of the top independent performance agencies in the country, and we sold it to S4 Capital.
2022
Then AI rewrote the playbook.
The levers we’d spent a decade mastering, from bidding to targeting to ad creation, were automated for everyone at once. Buyers started asking chatbots what to buy. Ken spent those years leading AI transformation at Melior. Adam ran the AI tech roadmap as Chief Product Officer of Brainlabs.
2023
More output. More junior staff. More dashboards. Not more growth.
From the inside, we watched most agencies retrofit AI onto a business built for a decade ago. The work got faster. The results didn’t follow.
2026
So we built new.
Aftergrowth is what comes back stronger after the field has been cut. We hire for two things, growth marketing craft and AI fluency, and we build our own AI tools to find what moves revenue, never just to make more stuff.
Now
The most exciting time in history to be a growth marketer.
AI isn’t done with the field. The levers will keep moving for the next decade, and that’s exactly why we’re here. Aftergrowth was built to find the next lever before your competitors do.
HOW WE WORK
An impression isn’t a customer. A mention isn’t a sale. The brand someone half-remembers isn’t the one they buy.
We grade ourselves on new customers and incremental revenue.
Not platform-reported ROAS. We measure what your CFO would count.
We build AI to find what moves revenue.
The idea, the audience, the signal. Never a hundred barely different versions of the same ad.
We make sure your brand is the one that gets chosen.
In AI answers, in search, in the feed, wherever a buyer decides. A mention is only the start.
We run every channel as one system.
Your buyer doesn’t experience your brand in silos, so media, creative and search don’t run in them.
We keep teams senior and small.
No pyramid of junior staff on your account, so more of every dollar you invest goes to work.
We move when the levers move.
We automate where it earns the result, keep senior judgment on the rest, and test constantly as the technology changes.
OUR FOUNDERS
Not our first seismic shift.
Ken and Adam have spent two decades growing other people’s businesses through every change the industry has thrown at them. This one is the biggest, and the one they’ve been most excited to build for.
Ken is the former CEO and co-founder of Metric Theory, which grew from a bootstrapped startup to a 9-figure exit in eight years.
The agency earned Ad Age’s #1 Best Place to Work in its third year and consistently delivered 25%+ growth in clients’ primary KPIs.
After Metric Theory, Ken served as CEO of Mythic, a full-service agency spanning brand strategy, media, creative and CRM.
Most recently, he was COO of Melior, an AI transformation firm delivering operational automation with measurable financial impact to mid-market and enterprise companies.
At Metric Theory, Adam served as Chief Client Officer and Chief Media Officer, allocating $500M in annual ad spend and guiding the client strategy behind it.
He ran a team of over 100 growth marketers that won awards from Search Engine Land, Microsoft Bing and the US Search Awards, and earned an NPS of 86.
At S4 Capital (Media.Monks), he was EVP, Digital Strategy and Head of Performance Media for a $40M business.
Most recently, as Chief Product Officer at Brainlabs, a 1,000+ person global agency, he led the global tech roadmap and AI-enabled tools for measurement and creative intelligence, and launched its AI Visibility offering.
WHAT OUR LEADERSHIP TEAM BRINGS WITH THEM
Two decades of results, before Aftergrowth.
300+
brands we’ve grown
$2B+
in media managed
#1
Ad Age Best Place to Work
OUR VALUES
We don’t do silos.
Not between channels. Not between teams. Not between our people and the AI they work with. Not between us and you. It’s the one rule everything else depends on. The four values below are what we build on top of it, and what each one means for the brands we work with.
Own Your Outputs
If AI made it, we made it, and we’re accountable for both the quality and the result.
WHAT IT MEANS FOR YOU
You’ll never hear “the algorithm did it.” Every deliverable has a person standing behind it.
Live in the Frontier
AI keeps changing the job, so we keep changing with it, in how we work and in what we sell.
WHAT IT MEANS FOR YOU
When AI can do work agencies used to bill for, we hand it off and put your fees toward what’s worth paying for next.
Irreplaceably Human
We treat people well, starting with empathy, and bring the judgment and relationships no model can replace.
WHAT IT MEANS FOR YOU
Senior people who take the time to understand your business, your pressures and your team before they react.
Scoreboard
We don’t celebrate until your scoreboard says we won.
WHAT IT MEANS FOR YOU
Campaigns launched, briefs written and hours worked don’t count. If your revenue didn’t move, we didn’t win.
O-L-I-S. Silo, backwards.
