Growth notes from the AI era.

AI chatbots now shape the B2B shortlist, and the vendors who don’t make it never find out. What changed in B2B research, and what it means for advertising and owned media.

Triangulation is the measurement version of “eat a balanced diet.” Here’s the order we’d follow for a mid-market brand, and how to know when you’re ready for the next step.

AI made creative, reach and automation abundant for everyone at once. None of them were the thing that produces growth. Here’s what stayed scarce.

You are no longer optimizing. The platform is. Your job now is to define the space it optimizes inside.