Head of SEO & GEO

Be the first Head of SEO & GEO at an agency built by founders who have done this before.

Remote, US · Full-time · Reports to Adam Edwards, co-founder

Who we are

Aftergrowth is a growth agency for mid-market brands, running digital media, performance creative and SEO & GEO. Our founders, Ken Baker and Adam Edwards, have done this before. They built Metric Theory from a one-bedroom apartment into one of the largest independent performance agencies in the country, won Ad Age’s #1 Best Place to Work along the way, and sold it to S4 Capital in 2020.

We started Aftergrowth because AI changed the job. Platforms now set the bids, pick the audience and write the fortieth headline, and they’re very good at it. But they’ll chase whatever number you hand them, whether or not it grows the business. The edge is in deciding what they learn from, what they aim at and what counts as a win. That’s the work we’re built around, and we’re hiring the people who do the steering.

How we work

• Own Your Outputs. AI can produce the first draft. You own whether it’s right.

• Live in the Frontier. AI takes on more of the execution every quarter, so you’ll keep retiring parts of your own job and turning what works into tools the whole team uses.

• Irreplaceably Human. The idea, the client relationship, the judgment call no model will make for you.

• Scoreboard. We judge the work by client outcomes, not volume.

Why join now

You’ll be one of our key foundational hires. Our first client starts this month, with more coming soon. That means more say in what gets built and how we pitch and deliver, plus a direct line to the two people who make the decisions.

Concretely: weekly working sessions with Adam on growth strategy, a seat next to Ken in new-business pitches, and a real voice in comp and hiring for your own team.

What you’ll own

You’ll be a player-coach. You build the SEO & GEO practice and you do the work while it’s being built.

• The clients. You own the relationships, from the first audit to the QBR, and you’re in the room when we pitch new ones.

• The method. You build the strategy that turns organic visibility into revenue, and you keep sharpening Recommendation Rate, our measure of how often AI answers recommend a brand.

• The machine. You own the roadmap for our SEO & GEO agents and skills, and you choose the partners and tools we run on.

• The team. You hire it, build it and lead it. Until it exists, you’re also doing the strategic SEO, content, technical and GEO work for our founding clients yourself.

What you bring

• 7+ years in SEO, with hands-on depth in technical SEO, content strategy and organic search performance

• 3+ years in a client-facing agency role

• Real GEO experience: you’ve deployed strategies that earned recommendations in AI answers and grew Recommendation Rate

• A strong point of view on GEO measurement, prioritization and tooling

• A track record of using AI to build workflow automation, agents and skills that improve how SEO/GEO work gets delivered

• You can walk a CMO through why her traffic is down and which GEO KPIs to evaluate

• Experience hiring and managing successful teams

• Fluency with the major tools (Screaming Frog, Google Search Console, GA4, Ahrefs and the like) and CMS platforms (WordPress, Drupal), plus a working knowledge of HTML, CSS and JavaScript

A week in the life

Three months in.

Monday

• Morning: Weekly SEO and GEO performance check. One client is losing ground in AI answers on comparison prompts.

• Afternoon: Run our internal citation-gap agent on those prompts, then cut its 40 offsite targets to the six worth the hours.

Tuesday

• Morning: Pipeline and staffing huddle with Adam and Ken, then prep next week’s client onboarding: audit kickoff and a first-draft prompt set.

• Afternoon: Final-round interview for a GEO strategist, who walks you through their work sample, prompts and all.

Wednesday

• Morning: QBR with a client’s VP of Marketing: pipeline first, then what moved in search and AI answers, and next quarter’s two bets.

• Afternoon: Sync with the digital media lead. The prompts where we’re winning recommendations become the next ChatGPT Ads tests.

Thursday

• Morning: Original research on Recommendation Rate, our metric for how often AI answers recommend a brand. Do gains lead pipeline growth, and by how many weeks?

• Afternoon: Build time on a skill that drafts each client’s weekly performance readout, so Mondays go to analysis instead of copy-and-paste.

Friday

• Morning: Turn Thursday’s research into a blog post on what it means for GEO strategy.

• Afternoon: Ship v1 of your skill and demo it at the team show-and-tell.

Location and travel

Remote, US. We have hubs in San Francisco and San Diego. If you’re near one, great. If not, this role stays remote. Expect to get together in person about once a quarter, plus client and pitch travel as needed.

Compensation

$140,000 – $200,000 base salary, plus a performance-based bonus and equity.

Benefits

• Health and dental

• Vision and a 401(k)

• Flexible PTO

• On the roadmap: 401(k) matching, a wellness stipend and more as we grow