FAQ
Questions, answered.
Who we are, who we work with, and how we measure growth in the AI era. Straight answers from a senior team.
11 answers
Everything to know before we talk growth.
Can’t find what you’re looking for? Bring us your question and a senior strategist will answer it directly.
Aftergrowth is a US growth marketing agency for the AI era. It runs paid media, SEO & GEO and performance creative as one system for mid-market brands, measured on new customers and incremental revenue.
Aftergrowth was founded in 2026 by Ken Baker (CEO) and Adam Edwards (President), the co-founders of Metric Theory, which sold to S4 Capital in 2020.
Aftergrowth works with US mid-market, larger SMB and lower enterprise brands, typically spending $1M to $20M a year on advertising, across B2B, consumer technology, e-commerce and retail.
Yes. Aftergrowth’s SEO & GEO practice tracks how often ChatGPT, Gemini, Google AI Overviews and AI Mode recommend a brand, traces the sources behind those answers, and coordinates technical SEO, content, digital PR and organic social to improve them.
Recommendation rate is the share of relevant AI answers that recommend a brand to the buyer. Aftergrowth uses it as its primary GEO metric because a mention counts the same whether a brand is the top pick or the one the AI advises against.
Yes. Aftergrowth runs ChatGPT Ads using its GEO data to target topics where a brand is one of several options or missing from the answer.
Yes. Aftergrowth rewrites product titles, types and attributes in the language shoppers search with, so Shopping ads, Performance Max, Meta catalog ads and AI shopping answers can match and recommend each product. It also adds custom labels that steer budget toward high-margin and in-stock products.
Aftergrowth agrees on one source-of-truth scoreboard with each client, focused on new customers and incremental revenue, and uses attribution, lift testing and MMM for the questions each answers best.
Aftergrowth keeps teams small and senior, builds its own AI tools, and runs paid media, creative and SEO & GEO against one shared scoreboard instead of separate channel KPIs.
Aftergrowth is based in San Francisco, California, and works with clients across the United States.
11 answers
Everything to know before we talk growth.
Can’t find what you’re looking for? Bring us your question and a senior strategist will answer it directly.
Aftergrowth is a US growth marketing agency for the AI era. It runs paid media, SEO & GEO and performance creative as one system for mid-market brands, measured on new customers and incremental revenue.
Aftergrowth was founded in 2026 by Ken Baker (CEO) and Adam Edwards (President), the co-founders of Metric Theory, which sold to S4 Capital in 2020.
Aftergrowth works with US mid-market, larger SMB and lower enterprise brands, typically spending $1M to $20M a year on advertising, across B2B, consumer technology, e-commerce and retail.
Yes. Aftergrowth’s SEO & GEO practice tracks how often ChatGPT, Gemini, Google AI Overviews and AI Mode recommend a brand, traces the sources behind those answers, and coordinates technical SEO, content, digital PR and organic social to improve them.
Recommendation rate is the share of relevant AI answers that recommend a brand to the buyer. Aftergrowth uses it as its primary GEO metric because a mention counts the same whether a brand is the top pick or the one the AI advises against.
Yes. Aftergrowth runs ChatGPT Ads using its GEO data to target topics where a brand is one of several options or missing from the answer.
Yes. Aftergrowth rewrites product titles, types and attributes in the language shoppers search with, so Shopping ads, Performance Max, Meta catalog ads and AI shopping answers can match and recommend each product. It also adds custom labels that steer budget toward high-margin and in-stock products.
Aftergrowth agrees on one source-of-truth scoreboard with each client, focused on new customers and incremental revenue, and uses attribution, lift testing and MMM for the questions each answers best.
Aftergrowth keeps teams small and senior, builds its own AI tools, and runs paid media, creative and SEO & GEO against one shared scoreboard instead of separate channel KPIs.
Aftergrowth is based in San Francisco, California, and works with clients across the United States.
FAQ
Questions, answered.
Who we are, who we work with, and how we measure growth in the AI era. Straight answers from a senior team.
FAQ
FAQ
Questions, answered.
Questions, answered.
Who we are, who we work with, and how we measure growth in the AI era. Straight answers from a senior team.
11 answers
Everything to know before we talk growth.
Can’t find what you’re looking for? Bring us your question and a senior strategist will answer it directly.
Aftergrowth is a US growth marketing agency for the AI era. It runs paid media, SEO & GEO and performance creative as one system for mid-market brands, measured on new customers and incremental revenue.
Aftergrowth was founded in 2026 by Ken Baker (CEO) and Adam Edwards (President), the co-founders of Metric Theory, which sold to S4 Capital in 2020.
Aftergrowth works with US mid-market, larger SMB and lower enterprise brands, typically spending $1M to $20M a year on advertising, across B2B, consumer technology, e-commerce and retail.
Yes. Aftergrowth’s SEO & GEO practice tracks how often ChatGPT, Gemini, Google AI Overviews and AI Mode recommend a brand, traces the sources behind those answers, and coordinates technical SEO, content, digital PR and organic social to improve them.
Recommendation rate is the share of relevant AI answers that recommend a brand to the buyer. Aftergrowth uses it as its primary GEO metric because a mention counts the same whether a brand is the top pick or the one the AI advises against.
Yes. Aftergrowth runs ChatGPT Ads using its GEO data to target topics where a brand is one of several options or missing from the answer.
Yes. Aftergrowth rewrites product titles, types and attributes in the language shoppers search with, so Shopping ads, Performance Max, Meta catalog ads and AI shopping answers can match and recommend each product. It also adds custom labels that steer budget toward high-margin and in-stock products.
Aftergrowth agrees on one source-of-truth scoreboard with each client, focused on new customers and incremental revenue, and uses attribution, lift testing and MMM for the questions each answers best.
Aftergrowth keeps teams small and senior, builds its own AI tools, and runs paid media, creative and SEO & GEO against one shared scoreboard instead of separate channel KPIs.
Aftergrowth is based in San Francisco, California, and works with clients across the United States.